For marketers, the purpose of gathering primary data is usually:
A) to learn what customers think or how they behave in certain situations.
B) to specify what information needs to be obtained and how.
C) to monitor what others are saying online about the company or its products.
D) to define the problem that needs to be solved.
E) to help develop a hypothesis.

Question

Quizplus · Accepted Answer

The purpose of gathering primary data is usually to learn about customers' thoughts and behaviors in certain situations. Primary data is collected directly from the source, which can be achieved through various methods such as surveys, focus groups, and interviews. This data can provide insights into consumer preferences, needs, and trends, which can help marketers to make informed decisions about their products, services, and marketing strategies.

For Marketers, the Purpose of Gathering Primary Data Is Usually