Quantitative marketing research
A) usually makes it easier and faster for respondents to answer the questions (compared to qualitative research).
B) can use a large, representative sample.
C) data can be collected by mail, e-mail, online, telephone, or personal interviews.
D) makes it easier for the research analyst to summarize answers.
E) All of these choices are correct.

Question

Quizplus · Accepted Answer

All of the choices listed are advantages of quantitative marketing research, making it a powerful tool for gathering data and analyzing trends in a variety of industries. The ability to use a large, representative sample and collect data through multiple channels allows for more accurate and reliable results, while the structured nature of the survey questions makes it easier to summarize and analyze the data.

Quantitative Marketing Research