A marketing researcher wants to get sensitive information about family spending patterns as part of a survey. He is most likely to get the needed information
A) with a mail, e-mail, or online survey.
B) with a focus group.
C) with personal interviews.
D) with telephone interviews.
E) Any of these choices is about equally effective for getting sensitive information.

Question

Quizplus · Accepted Answer

Mail, e-mail, or online surveys allow respondents to answer questions privately and anonymously, which can lead to more honest and accurate responses when dealing with sensitive information.

A Marketing Researcher Wants to Get Sensitive Information About Family