Which method of quantitative research would probably produce the best results when the questions are simple and require only quick "yes" or "no" answers?
A) Telephone interviews.
B) Focus group interviews.
C) Mail questionnaires.
D) Personal interviews.
E) Observation.
Correct Answer:
Verified
Q211: A marketing researcher wants to do a
Q212: Which of the following is NOT an
Q213: One of the major disadvantages of the
Q214: When focus group interviews are used in
Q215: A firm intends to use an online
Q217: Focus groups:
A) Are usually composed of 15-25
Q218: A typical cost for a focus group
Q219: Which of the following is NOT an
Q220: Marketing research which seeks structured responses that
Q221: Whenever John shops for groceries, he gives
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