Joy Rinaldo has agreed to participate in marketing research in which she will provide information about her purchases on an ongoing basis. She is probably part of a:
A) confidence interval.
B) statistical package.
C) contributor group.
D) consumer panel.
E) focus group.

Question

Quizplus · Accepted Answer

Joy Rinaldo's participation in providing ongoing information about her purchases indicates that she is part of a consumer panel. Consumer panels are groups of individuals who agree to provide data on their purchasing behavior over a set period of time.

Joy Rinaldo Has Agreed to Participate in Marketing Research in Which