Whenever John shops for groceries, he gives an ID card to the clerk, who scans the number. Then the scanner records every purchase-including brands, sizes, prices, and any coupons used. John is most probably a
A) licensed purchaser.
B) consumer panel member.
C) market researcher.
D) focus group leader.
E) opinion leader.

Question

Quizplus · Accepted Answer

John is most likely a consumer panel member since his purchases are being recorded for market research purposes. A licensed purchaser would not need to have their purchases recorded in this manner, and a market researcher, focus group leader, or opinion leader would not typically be purchasing groceries in this context.

Whenever John Shops for Groceries, He Gives an ID Card