This frequently used approach for analyzing and interpreting marketing research data shows the relationship of answers to two different questions.
A) Observation
B) Focus group interviews
C) Online response rates analysis
D) Experimental approach
E) Cross-tabulation

Question

Quizplus · Accepted Answer

Cross-tabulation is a frequently used approach for analyzing and interpreting marketing research data that shows the relationship of answers to two different questions. It involves creating a table that displays the frequency distribution of responses to one question, broken down by the responses to another question. This helps in identifying patterns, trends, and associations between variables, which can be used to make marketing decisions.

This Frequently Used Approach for Analyzing and Interpreting Marketing Research