Since marketers can't collect information from everyone, they collect information from a small number of people taken from the larger group they are analyzing-a sample. This technique is effective when:
A) the sample group is representative of the larger population.
B) the sample group is different from the larger population.
C) the sample group provides identical responses.
D) the sample group is questioned using online surveys.
E) the sample group is questioned using personal interviews.

Question

Quizplus · Accepted Answer

For the sample to be effective, it needs to be representative of the larger population. This ensures that the insights gained from the sample can be applied to the entire population with a high degree of accuracy. If the sample group is different from the larger population, the insights gained may not be applicable to the population as a whole. The fact that the sample group provides identical responses is not necessarily important, as it is expected that there will be some variation in responses. The method of questioning (online surveys or personal interviews) is not as important as the representativeness of the sample group.

Since Marketers Can't Collect Information from Everyone, They Collect Information