Which of the following is an ethical problem in marketing research?
A) A researcher does not disclose problems that occurred during consumer interviews.
B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
C) A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints.
D) A researcher deliberately withholds details about how a research study was conducted.
E) All of these statements illustrate ethical problems in marketing research.

Question

Quizplus · Accepted Answer

All of the statements illustrate ethical problems in marketing research. It is important for researchers to be transparent and ethical in their approach to data collection and analysis. Withholding information, manipulating results, or using deceptive tactics are all examples of unethical behavior that can harm both consumers and the integrity of the research process.

Which of the Following Is an Ethical Problem in Marketing