Which of the following statements is True regarding the last step in the marketing research process-solving the problem?
A) In this step, managers use the research results to make decisions.
B) Research needs to have action implications to have value.
C) Managers should be able to apply the research findings to marketing strategy planning.
D) Research that does not provide information that is useful for decision-making is a waste of time and money.
E) All of these statements are True.

Question

Quizplus · Accepted Answer

All of these statements are true. In the last step of the marketing research process, solving the problem, managers use the research results to make decisions based on action implications. The research findings should be applicable to marketing strategy planning, and research that does not provide useful information for decision-making is considered a waste of time and money.

Which of the Following Statements Is True Regarding the Last