In which of the following cases does research have little value,suggesting poor planning by a manager?
A)The research does not ultimately have implications that allow a manager to take action.
B)The research is qualitative in nature.
C)The research has tidbits of information rather than knowledge of the whole situation.
D)The research does not anticipate the next research step.

Question

Quizplus · Accepted Answer

If research doesn't have action implications,it has little value and suggests poor planning by the researcher and the manager.When the research process is finished,the marketing manager should be able to apply the findings in marketing strategy planning-the choice of a target market or the mix of the Four Ps.If the research doesn't provide information to help guide these decisions,the company has wasted research time and money.

In Which of the Following Cases Does Research Have Little