When a marketing manager is doing similar research projects in different markets around the world,he or she should
A)establish basic guidelines,at the outset,to compare different research projects.
B)avoid standardizing all research projects.
C)treat each project independently with individual importance.
D)develop separate standards for each project,according to needs.

Question

Quizplus · Accepted Answer

When a firm is doing similar research projects in different markets around the world,it makes sense for the marketing manager to coordinate the efforts.If the manager doesn't establish some basic guidelines at the outset,the different research projects may all vary so much that the results can't be compared from one market area to another.Such comparisons give a home office manager a better chance of understanding how the markets are similar and how they differ.

When a Marketing Manager Is Doing Similar Research Projects in Different