Marketing strategy planning is about meeting the needs of organizational customers,not final consumers.

Name: Marketing strategy planning is about meeting the needs of organizational customers,not final consumers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

For many firms, marketing strategy planning is about meeting the needs of organizational customers, not final consumers. A firm can target both final consumers and organizations, but different marketing mixes may be needed.

Marketing Strategy Planning Is About Meeting the Needs of Organizational