Family, social class, reference groups, and culture are the psychological variables that affect a consumer's buying decisions.

Name: Family, social class, reference groups, and culture are the psychological variables that affect a consumer's buying decisions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Family, social class, reference groups, and culture are the social factors that affect a consumer's buying decisions, not psychological variables. Psychological variables include motivation, perception, learning, beliefs, and attitudes.

Family, Social Class, Reference Groups, and Culture Are the Psychological