A drive is a strong stimulus that encourages action to reduce a need.
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Q2: The economic-buyer theory assumes that consumers know
Q3: According to the text, consumer buying decisions
Q4: Discretionary income is the income adjusted to
Q5: Economic needs include such things as self-respect,
Q6: Discretionary income is what is left after
Q8: Family, social class, reference groups, and culture
Q9: In 2010, 50 percent of U.S. families
Q10: Discretionary income is an elusive concept because
Q11: Wants are the basic forces that motivate
Q12: Economic needs are concerned only with getting
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