Reference groups are more important when others will be able to "see" which product or brand we're using.

Question

Quizplus · Accepted Answer

Reference groups serve as a source of information and influence that individuals use to guide their behavior, particularly in situations where others can observe their choices. Therefore, reference groups are more important when others can see the product or brand we're using, as it can affect our perceived status and social identity.

Reference Groups Are More Important When Others Will Be Able