Marketers who want to aim at people within several different cultures usually will be able to use the same marketing mix for all of them.

Question

Quizplus · Accepted Answer

Each culture has its own unique values, beliefs, and preferences, which can affect how they respond to marketing messages. Therefore, marketers need to tailor their marketing mix (product, price, place, promotion) to fit each culture's specific needs and expectations.

Marketers Who Want to Aim at People Within Several Different