Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:
A) some people do not have physiological or safety needs.
B) many needs are culturally learned.
C) economic needs do not influence purchases in many regions of the world
D) the purchase situations may be different.
E) family life cycles may be different.

Question

Quizplus · Accepted Answer

Many needs are culturally learned and vary across different regions and countries. Therefore, a product that meets consumer needs in one country might not necessarily do so in another country with different cultural learnings and values. The other options, such as physiological or safety needs, economic needs, and family life cycles, may also vary between countries, but cultural differences are more significant and impactful on consumer behavior.

Marketers Cannot Assume That a Product That Meets Consumer Needs