Regarding consumer motivation, the text states that:
A) wants are the basic forces which motivate people to do something.
B) all needs and wants are caused by drives.
C) wants are learned needs.
D) the terms "needs" and "wants" mean the same thing.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Wants are not basic, inherent forces but are learned through socialization and culture. Needs, on the other hand, are basic biological or psychological requirements for survival and well-being. Drives are internal stimuli that push people to take action to reduce a need, leading to wants. Therefore, option B is incorrect. Option D is also incorrect as needs and wants are different concepts.

Regarding Consumer Motivation, the Text States That