Consumer buying behavior is affected by:
A) opinion leaders.
B) social class.
C) physiological, safety, social, and personal needs.
D) reference groups.
E) All of these affect consumer buying behavior.

Question

Quizplus · Accepted Answer

All of the given factors, including opinion leaders, social class, physiological, safety, social, and personal needs, and reference groups, have an impact on consumer buying behavior. Opinion leaders influence the purchasing decisions of others, social class affects what consumers perceive as desirable or necessary, needs motivate individuals to seek out products or services that fulfill those needs, and reference groups provide social norms and expectations for consumer behavior.

Consumer Buying Behavior Is Affected By