The inclusion of multiple language options in automated bank teller machines illustrates how some marketers are responding to:
A) the growing singles market.
B) emerging reference groups.
C) situational buying.
D) growing ethnic groups.
E) social class fragmentation.

Question

Quizplus · Accepted Answer

The inclusion of multiple language options in automated bank teller machines shows that marketers are responding to the growing ethnic groups. By offering language options, banks are able to accommodate customers who speak different languages and come from different ethnic backgrounds. This helps to create a sense of inclusivity and can improve the overall customer experience.

The Inclusion of Multiple Language Options in Automated Bank Teller