Which of the following is NOT a social influence in consumer buying?
A) Social class
B) Beliefs
C) Family
D) Reference groups
E) Culture

Question

Quizplus · Accepted Answer

Beliefs are not considered a social influence in consumer buying. Social influences include factors such as social class, family, reference groups, and culture, which can all affect the way consumers make purchasing decisions. Beliefs, however, are typically considered a personal factor that influences consumer behavior but not a social influence.

Which of the Following Is NOT a Social Influence in Consumer