Identify the FALSE statement about the effect of marital status,age,and the age of any children in the family,on how people spend their income.
A) Singles and young couples are more willing than older married people to try new products and brands.
B) Younger people usually earn more than older consumers, but spend less on discretionary items.
C) Only as children arrive and grow does family spending shift to soft goods and services.
D) All of these statements are TRUE.

Question

Quizplus · Accepted Answer

Younger families, especially those with no children, are still accumulating durable goods, such as automobiles, and home furnishings, and therefore spend more (not less) on discretionary items.

Identify the FALSE Statement About the Effect of Marital Status,age,and