Natasha Talbott was interested in a new set of golf clubs. She discussed the various types with some knowledgeable friends and relied on their advice. Natasha's friends were acting as:
A) an economic influence.
B) routinized decision-makers.
C) a social class.
D) a lifestyle group.
E) a reference group.

Question

Quizplus · Accepted Answer

Natasha's friends are acting as a reference group, which is a group that individuals use as a basis for evaluating their own attitudes, beliefs, behavior, and values. In this case, she is seeking advice from her friends to help her make a decision about which set of golf clubs to buy.

Natasha Talbott Was Interested in a New Set of Golf