In the Jockey underwear ads using young people on the beach and the slogan, "Let 'em know you're Jockey", the company is hoping to use __________ groups to influence consumer behavior.

Question

Quizplus · Accepted Answer

The correct answer is "reference" because Jockey is using the social context of young people on the beach, who are likely viewed as peers or aspirational figures by the target audience, to influence consumer behavior. This is a classic example of using reference groups in advertising to suggest that wearing Jockey underwear is desirable within certain social circles or communities.

In the Jockey Underwear Ads Using Young People on the Beach