Opinion leaders
A) for one subject are also usually opinion leaders for other subjects too.
B) are usually wealthier than their followers.
C) can really help a marketing mix by providing favorable word-of-mouth publicity.
D) are usually better educated than their followers.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Opinion leaders can play a crucial role in spreading positive word-of-mouth publicity for a product or service. They have a significant influence on their followers and can persuade them to try out new products or services. Research has shown that word-of-mouth recommendations from opinion leaders can be more effective than traditional advertising methods. Therefore, harnessing the power of opinion leaders can be an effective marketing strategy. Options A, B, and D are incorrect because there is no significant evidence to suggest that opinion leaders are either better educated or wealthier than their followers, or that they are opinion leaders for multiple subjects.

Opinion Leaders