Which of the following is true of the impact that social media has on the consumer decision process?
A) Marketing managers have direct control over social media influences.
B) Social media limits consumers' exposure to a wide range of reference groups.
C) Social media amplifies the voices of opinion leaders.
D) Consumer adoption of the web and social media has had no significant effect on the consumer decision process.
E) Marketing managers do not need to monitor the use of social media by opinion leaders.
Correct Answer:
Verified
Q260: U.S.teenagers spend about _ per year.
A)$100 billion
B)$150
Q263: Websites use artificial intelligence to make recommendations
Q264: Which of the following statements about reference
Q266: Opinion leaders are
A)usually better educated than others.
B)usually
Q269: In the Jockey underwear ads showing young
Q270: A good marketing manager knows that
A)a consumer's
Q276: Which of the following observations about reference
Q287: Which of the following statements about opinion
Q292: The whole set of beliefs, attitudes, and
Q297: The whole set of beliefs, attitudes, and
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