With respect to culture and consumer behavior,______.
A) culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people
B) culture may exert many subtle influences on other aspects of consumer behavior
C) different cultural subgroups are likely to require different marketing mixes
D) all of these alternatives are correct

Question

Quizplus · Accepted Answer

Culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people. It is useful to think of subcultures within cultures as they influence consumer behavior and therefore require different marketing mixes.

With Respect to Culture and Consumer Behavior,______