Damage control is important for marketers because
A)the Internet limits the rights of people to share their opinions about a product or service with a large audience.
B)many consumers share opinions about their good and bad experiences with a product or service.
C)consumers are more likely to share stories about being satisfied than dissatisfied.
D)recommendations from friends and family have no effect on consumers' purchase choices.
E)car wrecks can be caused by shopping while driving.

Question

Quizplus · Accepted Answer

At times,a marketer's career might call for countering negative publicity-damage control-to save a product's image.Many consumers talk about their purchases and share opinions about their good and bad experiences.Recommendations from friends can have a big influence on whether we try a new restaurant,buy a hybrid car,or choose a veterinarian.

Damage Control Is Important for Marketers Because