The more heterogeneous a firm's target market becomes, the more likely the firm will see competition from an innovative segmenter.
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Q23: The combined target market approach involves segmenting
Q24: If a product-market segment is "homogeneous within,"
Q25: A segmenter is more likely than a
Q26: With the "multiple target market approach" the
Q27: A personality trait like moodiness is a
Q29: When segmenting markets, one should look at
Q30: Planning Place and Promotion elements of a
Q31: "Good" market segments should be heterogeneous within
Q32: Cost considerations usually favor more aggregating and
Q33: Dimensions that should be looked at when
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