Business-to-business markets,with very large customers,have typically
A)treated customers individually as segments of one.
B)mass marketed the same products to all customer segments.
C)delivered the same marketing mix to all customer segments.
D)reduced their personalization efforts to the lowest levels possible.
E)avoided applying the principles behind customer relationship management.

Question

Quizplus · Accepted Answer

The ultimate in personalization occurs when firms consider each customer a unique segment.Business-to-business markets,with very large customers,have typically treated customers individually as "segments of one."

Business-To-Business Markets,with Very Large Customers,have Typically