The external marketing environment is shaped by these four areas: economics,technology,politics/law,and culture/society.
Correct Answer:
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Q1: If the cost of production per unit
Q3: Good marketing objectives should be ambitious and
Q9: A mission statement sets out the strengths
Q10: The opportunities a firm decides to pursue
Q16: Objectives should set the firm's course.
Q17: The marketing manager can control the variables
Q18: Company objectives should lead to a hierarchy
Q20: A large producer with economies of scale
Q25: Although the marketing manager cannot control the
Q26: Competitor analysis is an organized approach for
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