The ________ area of the marketing mix includes decisions related to telling the target market or others in the channel of distribution about the "right" product.
A) Product
B) place
C) promotion
D) price
E) communication
Correct Answer:
Verified
Q162: Marketing strategy decisions concerning Promotion include decisions
Q172: A "channel of distribution":
A) usually has three
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Q190: A popular television show, The Unexpected, achieved
Q191: From the perspective of the four Ps,
Q193: Coupons, samples, and point-of-purchase materials are examples
Q194: _ is direct spoken communication between sellers
Q195: "Promotion" may include
A)personal selling to channel members.
B)point-of-purchase
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