The Difference Between Customer Lifetime Value and Customer Equity Is

The difference between customer lifetime value and customer equity is ________.

A) customer equity takes a financial approach where customer lifetime value does not
B) customer lifetime value looks at specific target markets
C) customer equity takes into account a firm's current and future customers and the costs associated with each
D) customer equity reflects the total stream of purchases that a customer could contribute to a company over the length of the relationship
E) customer lifetime value focuses on purchases over the next year, while customer equity takes into account a longer time horizon