Which of the following firms is exploring a market development opportunity?
A) The Coleman camping gear company boosts sales of popular lanterns by setting up promotional displays at well-attended outdoor events.
B) Campbell's targets health-conscious consumers with a new line of low-sodium soups.
C) McDonald's opens two upscale hotels in Switzerland to serve families and business travelers.
D) The E-Z-Go golf cart company begins selling golf carts for use in malls,factories,and airports.
E) Mammoth Mountain Ski Resort offers horseback riding and a mountain bike park for summer visitors.
Correct Answer:
Verified
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Q284: Differentiation
A)helps a firm get a competitive advantage
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