BeQuick, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, BeQuick is pursuing what type of opportunity?
A) Product development.
B) Market development.
C) Differentiation.
D) Market penetration.
E) Diversification.
Correct Answer:
Verified
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