Macro-marketing is a set of activities that direct an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society.
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Q21: Macro-marketing emphasizes how the whole marketing system
Q24: Marketing activities should be of no interest
Q26: Marketing activities should begin with potential customer
Q28: In a pure subsistence economy-when each family
Q30: Macro-marketing emphasizes how the whole system works,
Q31: Production, not marketing, should determine what products
Q33: Macro-marketing is concerned with examining the relationship
Q38: An effective macro-marketing system matches heterogeneous supply
Q44: "Economies of scale" prevent a company from
Q51: Achieving effective marketing in an advanced economy
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