The three basic ideas included in the definition of the marketing concept are: customer satisfaction, a total company effort, and sales as an objective.

Question

Quizplus · Accepted Answer

The third basic idea of the marketing concept is not sales as an objective, but rather a focus on meeting the needs and wants of customers while also achieving the goals of the company. So, the correct third basic idea is "profitability through creating customer value and long-term relationships".

The Three Basic Ideas Included in the Definition of the Marketing