The marketing concept was very quickly accepted, especially among producers of industrial commodities like steel and glass.

Question

Quizplus · Accepted Answer

The marketing concept, which prioritizes customer needs and wants in the development and marketing of products, was not quickly accepted, especially among producers of industrial commodities. These sectors were traditionally more product-focused and relied on the mass production of goods rather than tailoring their offerings to meet specific customer needs.

The Marketing Concept Was Very Quickly Accepted, Especially Among Producers