Which of the following statements best describes the modern view of marketing?
A) The job of marketing is to get rid of whatever the company is producing.
B) Marketing should take over production, accounting, and financial services within a firm.
C) Marketing is concerned with generating a single exchange between a firm and a customer.
D) Marketing begins with anticipating potential customer needs.
E) Production, not marketing, should determine what goods and services are to be developed.
Correct Answer:
Verified
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Q159: The production of a new mountain bike
Q160: Marketing ethics are the moral standards that
Q161: The text stresses that:
A) advertising and selling
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Q164: The development and spread of new ideas,
Q165: Micro-marketing:
A) tries to accomplish a company's objectives
Q166: From a micro view, which of the
Q167: Marketing can be viewed as:
A) a set
Q168: Which of the following statements about marketing
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