The owner of The Rascal's Bar & Grill does long-range planning and the whole company is guided by the marketing concept,the Rascal's appears to be operating in the ______era.

Question

Quizplus · Accepted Answer

The marketing company era is a time when, in addition to short-run marketing planning, marketing people develop long-range plans-sometimes five or more years ahead-and the whole company effort is guided by the marketing concept.

The Owner of the Rascal's Bar & Grill Does Long-Range