Promotion spending is wasted if a new marketing mix is more successful than expected and demand quickly outstrips supply.

Name: Promotion spending is wasted if a new marketing mix is more successful than expected and demand quickly outstrips supply.
Brand: Quizplus
Rating: 4.9 (43 reviews)

Question

Quizplus · Accepted Answer

If demand quickly outstrips supply due to unexpected success of a new marketing mix, then promotion spending becomes unnecessary as the product is already selling well without additional promotion.

Promotion Spending Is Wasted If a New Marketing Mix Is