Mass customization means using the principles of mass production to appeal to the unique needs of individual customers and smaller segments of the market.

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Mass customization involves using mass production techniques to create products and services that can be tailored to the specific needs of individual customers or smaller segments of the market. This approach allows companies to achieve the scale and efficiency of traditional mass production while still satisfying the diverse needs and preferences of their customers.

Mass Customization Means Using the Principles of Mass Production to Appeal