The marketing manager needs to work with the human resources manager-or with other managers-who will participate in preparing the firm's personnel for changes required by a new marketing strategy.
Correct Answer:
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Q115: Marketing managers should plan time for strategy
Q116: According to the text, one of the
Q117: Human resource issues include recruiting and hiring
Q118: A new marketing strategy often upsets established
Q119: A marketing plan for a new strategy
Q121: _ refers to the money invested in
Q122: Working capital:
A) Pays for long-term investments in
Q123: A firm's _ is usually responsible for
Q124: The department within a company that is
Q125: Which of the following expenses involves the
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