Cross-functional challenges are greatest
A) when minor changes are made to an existing strategy.
B) in routine established operations.
C) to a plan that the firm is already implementing.
D) when developing completely new marketing strategies.
E) when competition is nonexistent.

Question

Quizplus · Accepted Answer

Cross-functional challenges are greatest when developing completely new marketing strategies because this involves bringing together individuals from different departments with different perspectives and expertise to work towards a common goal that they may not have experience with. This can result in communication breakdowns, conflicting opinions, and difficulty in coordinating efforts.

Cross-Functional Challenges Are Greatest