A restaurant chain wants to improve its marketing information function by doing regular customer surveys using a random sample of consumers, and by placing comment cards on the tables in all of its locations. This effort would likely be financed with:
A) Marketing capital.
B) Working capital.
C) Research capital.
D) Long-term capital.
E) None of these.

Question

Quizplus · Accepted Answer

Working capital is used for day-to-day operations and short-term needs, which includes activities like conducting customer surveys and collecting feedback through comment cards. These activities are part of the operational expenses to improve service and marketing strategies.

A Restaurant Chain Wants to Improve Its Marketing Information Function