The problems of matching supply and demand occur less frequently when a marketing plan calls for:
A) rapid penetration into many different types of channels.
B) the staged distribution of a new product.
C) quick expansion into many different market areas at once.
D) a national roll out instead of a regional roll out.

Question

Quizplus · Accepted Answer

Staged distribution of a new product allows for a controlled approach to introducing a product to the market, which can help avoid over-supply and under-demand situations.

The Problems of Matching Supply and Demand Occur Less Frequently