Firms that use mass customization
A) may target either business customers or final consumers.
B) may be able to take advantage of the Internet for orders.
C) may be able to give their customers more or better choices.
D) are likely to have higher costs than do firms who produce more standardized products, but may earn better profit margins.
E) All of these

Question

Quizplus · Accepted Answer

Firms that use mass customization have the ability to target both business customers and final consumers, take advantage of the Internet for orders, and give their customers more or better choices. While they may have higher costs than firms who produce more standardized products, they may earn better profit margins through offering customized choices to their customers.

Firms That Use Mass Customization