With the mass customization approach, a firm
A) tailors the principles of mass production to meet the unique needs of individual customers in its target market.
B) tries to justify high prices by customizing its offering for everyone in a mass market.
C) gives up segmenting to go after the mass market.
D) All of these.
E) None of these.

Question

Quizplus · Accepted Answer

With the mass customization approach, the firm tailors the principles of mass production to meet the unique needs of individual customers in its target market. This involves offering a variety of options that can be combined to create a customized product or service that meets the specific needs and preferences of the customer.

With the Mass Customization Approach, a Firm