Which of the following statements about mass customization is True?
A) There has been a widespread shift to mass customization by thousands of companies.
B) The biggest successes in mass customization have all been in consumer markets as opposed to business markets.
C) If a company is to succeed with a mass customization strategy, it must be able to find a low-cost way to produce the products.
D) All of these.
E) None of these.

Question

Quizplus · Accepted Answer

While mass customization has become a popular concept, not all companies have shifted to this strategy. The biggest successes in mass customization have not been limited to consumer markets, as there are examples of successful implementation in both consumer and business markets. However, finding a low-cost way to produce customized products is important for the success of a mass customization strategy.

Which of the Following Statements About Mass Customization Is True